We've added a placement of remarketing campaigns for Google Ads and Yandex Direct (the system called it as retargeting).
Remarketing allows you to return a user to the website, which by coincidence for a while did not viseted it or did not a usefull action. Thereby increasing the quality of the advertising campaigns on loyal users.
Currently are implemented 2 types of the remarketing placement: Active audience and Performing the action. To use the remarketing campaigns are requires Google Ads remarketing tag and Yandex Metrica.
