Added a placement of Remarketing

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We've added a placement of remarketing campaigns for Google Ads and Yandex Direct (the system called it as retargeting).

Remarketing allows you to return a user to the website, which by coincidence for a while did not viseted it or did not a usefull action. Thereby increasing the quality of the advertising campaigns on loyal users.

Currently are implemented 2 types of the remarketing placement: Active audience and Performing the action. To use the remarketing campaigns are requires Google Ads remarketing tag and Yandex Metrica.

January, 2016


 
February, 2016Remarketing on Facebook & Instagram ›
February, 2016Added tutorial about Availability tool ›
December, 2015Auto bid management for Google Ads ›
December, 2015Improvements in October-December ›
September, 2015Added connection to Yandex Metrica ›